Wild Turkey American Honey, the Original Honey Liqueur, to Host Calendar Shoot in Austin
SAN FRANCISCO (March 8, 2011)— Wild Turkey American Honey®, a smooth, honey-sweet liqueur that proudly celebrates its all-American roots, is combing America in the search for 12 Honeys—a crew of female ambassadors—to star in their annual calendar.
The American Honeys, who are sweet, smooth, and a little wild at heart, are featured annually in a calendar released by America’s original honey bourbon liqueur. A total of 12 women will be selected for the 2012 calendar and then flown to Austin, Texas, this summer, for the calendar shoot and the chance to win the coveted 2012 Cover Girl title.
“The American Honey Calendar is a salute to America’s fun-loving girl next door,’ says Maura McGinn, Group Brand Director of Vodka & Cordials. “An American Honey is the whole package: she should be bright, she should be warm, and she should have a smile that stops traffic.’
Applications will be accepted on American Honey’s website, where an expert panel, along with consumer judges, will select the top 12 candidates, naming them this year’s Calendar Honeys. The group will spend an activity-filled week in Austin, including a photo shoot and cover girl judging.
The American Honey Calendar Search will be promoted via a robust radio program in 11 markets including Austin, Denver, Philadelphia and St. Louis. The campaign will culminate with a live broadcast in Austin with all participating radio stations, whose radio personalities will participate by selecting the 2012 Cover Girl.
The campaign’s consumer engagement extends beyond prospective Honeys, with programming focused on men and women to act as consumer “judges” with an online platform. A sweepstakes will also be offered for a pair of consumers to attend the American Honey Calendar shoot and participate in the accompanying activities.
The campaign launches today with the search continuing through June 3, 2011. The 2012 American Honey Calendar Girls will be announced in June, with the photo shoot and accompanying live broadcast in Austin occurring the week of July 25, 2011. The 2012 calendars will be available in late 2011.
For more information on the search, or a chance to be a consumer judge, visit AmericanHoney.com
About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth-largest spirits company in the US. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com
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