WILD TURKEY® BOURBON UNLEASHES ITS #NEVERTAMED SPIRIT WITH NEW ADVERTISING Campaign

Revered Bourbon Brand Breaks from Rough-and-Tumble Past

with Marketing Platform Focused on Unwavering Quality and Craftsmanship

 LAWRENCEBURG, KY (October 30, 2013) – After nearly 100 hundred years, one of America’s most storied brands is ready to tell a new story.  In a move designed to bring the brand squarely into the hearts and minds of the Millennial consumer, this week Wild Turkey® Bourbon – reputedly a brand of choice for notable American icons, such as Hunter S. Thompson and John Wayne - kicked off its largest marketing program in the brand’s history - #Nevertamed.  In this wide-reaching campaign, Wild Turkey is turning its attention to the unsurpassed quality in the bottle, a quality that has never wavered since the brand’s inception in the heart of Bourbon country – Lawrenceburg, Kentucky.

#Nevertamed refers to the fact that while the spirit that’s at the heart of Wild Turkey Bourbon can be bottled, it has never been tamed.  Wild Turkey refuses to change the production process of its award-winning Bourbon, even when it might be cheaper or easier to do so.  When others in the industry turned to using genetically modified grains (GMO), Wild Turkey refused. Though it could legally age its Kentucky Straight Bourbon Whiskey just four years, it ages it five years or more.  And instead of using a less expensive char on its barrels, Wild Turkey uses a Number 4 Alligator Char to get the deepest, richest flavor. Others don’t do that.

Those points of differentiation are highlighted in the far-reaching #Nevertamed marketing platform, a multi-channel, digitally-led eco-system which debuts as a :60 second TV spot with corresponding OOH and a major focus on digital and social media, followed by print advertising and off- and on-premise point of sale. The advertising’s core quality message and inherent brand image cues are delivered in the creative by focusing on five uncompromising individuals who clearly exhibit the same Wild Turkey #Nevertamed spirit. 

They include:

Michael Sharp: An Alaskan outdoorsman who surfs in the arctic waters every single day.

·        Chris Davenport: A mountaineer who not only skied all of Colorado’s 54 tallest peaks in one year, but hiked up the mountains himself.

·         Rosie Napravnik: A trailblazing female horseracing jockey. 

·         Caleb Siemon: An artist and designer who bucked convention to chase his dream and became America’s premier glass blower.

·         Tim Rigby: A legendary Hollywood stunt man.

Wild Turkey boasts one of the most respected distilling teams on the planet – the legendary father/son duo Jimmy and Eddie Russell, who have more than 90 years of experience between them – and is now experiencing its most significant brand transformation to date. Aimed at discerning, confident males ages 25 to 35, who stay true to themselves and their passions through their own lives, #Nevertamed is designed to evolve the image of the brand, while keeping one eye on its deep-rooted heritage. The campaign also represents the most significant investment in Wild Turkey’s marketing since the brand was acquired by Gruppo Campari in 2009.

“The American Whiskey category is experiencing a profound resurgence in popularity as Millennial consumers start searching for spirits with more flavor and character,” said Andrew Floor, Group Marketing Director, Campari America. “There is a genuine interest in well-crafted American spirits that are steeped in history and have legacies all their own – our response to this movement is something only Wild Turkey can own, and that’s the #Nevertamed spirit.”

The #Nevertamed campaign will include visually-stunning and emotionally-moving :15, :30 and :60 second commercials; robust social media activations around the #Nevertamed hashtag; and a standalone website Nevertamed.com housing the :60 second commercial and long-form video profiles of the #Nevertamed icons.   

The #Nevertamed strategy, concept and full 360-campaign was developed by VITRO of San Diego. For additional information, please visit us at Nevertamed.com, like us on Facebook or follow us on Twitter @WildTurkey.

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM).  At the heart of Campari America are two legends in the American spirits industry.  The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka.  The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s.  Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®.  Campari America is also the exclusive US distributor of Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California.  More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com.  Please enjoy Campari America brands responsibly and in moderation.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 4 wineries worldwide and has its own distribution network in 16 countries. The Group employs over 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com

Please enjoy our brands responsibly. Media images are available at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

SKYY Named Treasure Island Music Festival’s Official Vodka

Press Release|October 9, 2013 3:19 pm

 

Following Exclusive Sponsorship at Governors Ball Music Festival in NYC, San Francisco’s-Own SKYY Featured At Hippest Bay Area Music Event

SAN FRANCISCO (October 9, 2013) – First Coachella, then Governor’s Island, now SKYY’s festival cocktail experience is coming to its home turf – the City by the Bay   SKYY® Vodka, the number-one domestic premium vodka, announces its official partnership with Treasure Island Music Festival in San Francisco, October 19^th – 20^th, 2013. SKYY Vodka will serve as the official vodka during the Bay Area’s most progressive music event, which will host dance music and indie-rock talent including Atoms for Peace, Beck, Major Lazer and Animal Collective.

The 7^th annual Treasure Island Music Festival brings together a diverse lineup of cutting-edge musicians, who will perform under the backdrop of the new majestic Bay Bridge. Embodying the charismatic, innovative qualities of its California roots, SKYY Vodka will create perfect cocktails to accompany the popular Bay Area musical event. During the festival, SKYY Vodka cocktails will be poured at various bars throughout the weekend that will help to keep the beats fresh and the grooves deep.

“After our successful partnership with Governors Ball Music Festival, we’re delighted to sponsor Treasure Island in our hometown of San Francisco,” said Kathleen Schuart, Senior Marketing Director, SKYY Vodka. “Music festivals and cocktails go hand in hand and SKYY Vodka’s continued presence at major music events demonstrates our commitment to our fans – key tastemakers and music enthusiasts.”

Inspired by the festival, SKYY has created the SKYY Vodka Salty Kitten and “Live” Mule cocktails:

Salty Kitten

1.5 oz. SKYY Vodka

.5 oz. Campari

2 oz. Grapefruit Juice

.5 oz. Honey Simple Syrup

2 oz. Cava Sparkling Rosé

In an empty shaker glass, pour SKYY Vodka, Campari, Grapefruit Juice and Honey Simple Syrup. Add ice to shaker and shake. Open shaker and add Cava Rosé. Strain over fresh ice in a Collins glass. Finish with sliced grapefruit and a pinch of hibiscus & rosemary infused Himalayan Pink Salt.

Image: http://www.flickr.com/photos/51475565@N08/9969381885/in/photolist-gbXFUz)

“Live” Mule

1.5 oz. SKYY Vodka

3 oz. Ginger Beer

In a rocks glass full of ice, pour SKYY Vodka and Ginger Beer. Stir and finish with sliced lime wedge and 4-5 drops of bitters. 

Image: http://www.flickr.com/photos/51475565@N08/9969449926/in/photolist-gbY38G

For more information, please visit http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka.

ABOUT TREASURE ISLAND MUSIC FESTIVAL

Produced by Noise Pop and Another Planet Entertainment, Treasure Island Music Festival has grown to become one of the west coast’s most-loved festivals capping out the festival season, not just for the fans who attend, but for the artists themselves. With no overlapping sets, Bay Area cuisine, and the gorgeous, panoramic views of the San Francisco Bay serving as the festival’s backdrop, Treasure Island Music Festival is like no other festival experience in the U.S. When the festival began in 2007, it quickly became one of the premiere music events of the fall concert season thanks to its consistently fresh and exciting lineups, selling out year after year. The festival has played host to a number of music’s most incredible names, including Girl Talk, The xx, LCD Soundsystem, Death Cab For Cutie, The Flaming Lips, Deadmau5, She & Him, MGMT, Girl Talk, Vampire Weekend, Belle & Sebastian, M.I.A., Die Antwoord, Modest Mouse, The Raconteurs, Beach House, and more.

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM).  At the heart of Campari America are two legends in the American spirits industry.  The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka.  The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s.  Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®.  Campari America is also the exclusive US distributor of Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California.  More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com.  Please enjoy Campari America brands responsibly and in moderation.

Clinton Health Matters Initiative Launches in Northeast Florida and Reveals Blueprint for Action in Central Arkansas

(New York, NY)—Today, the Clinton Health Maters Initiative (CHMI), an initiative of the Clinton Foundation that works to improve health and wellbeing, announced its expansion into the Northeast Florida Region, and revealed its Blueprint for Action for Central Arkansas.  These two announcements mark the next stage for CHMI, following a year of rapid growth after its launch in November, 2012. 

Now operating in four communities, CHMI works at the national and community levels to encourage corporations, communities, and individuals to contribute to the health and wellness of others by building strategic partnerships, working across sectors to develop and implement systemic approaches to creating healthier communities, and hosting a digital platform to feature strategies for replication.  To engage individuals, CHMI has joined with global associates, including Verizon, which serves as CHMI’s technology partner. Verizon is committed to using its technology and expertise to help improve overall health and well-being, increase access to healthcare, and lower medical costs. 

CHMI currently works in the Coachella Valley, Central Arkansas, and Greater Houston.  In partnership with the PGA TOUR and the PLAYERS CHAMPIONSHIP, the Clinton Foundation selected Northeast Florida as its next community.  Expanding CHMI to the Northeast Florida Region will bring great health benefits to the community, whose senior population is projected to double by 2020, which will create a greater need for health care services for both seniors and their caretakers.    In addition, there is great geographic disparity in health across the region—while one county, St. Johns, ranks first in Florida for the health outcomes measured by the Robert Wood Johnson Foundation, another, Baker County, ranks 62nd of 67 counties. 

The measurable health outcomes for communities working with CHMI include improvement in key preventable disease measures and health and well-being indicators; reduction in health care costs associated with preventable disease; reduction in health disparities; and increased investments in commitments made by individuals, corporations, and organizations to contribute to the health and well-being of others.

“Health and wellness are key concerns of our organization, from the Commissioner on down,” said Matt Rapp, Executive Director of the PLAYERS CHAMPIONSHIP.  “Northeast Florida being our home, we also see it as critical for our area and its future growth and wellbeing.  We look forward to working with the Clinton Health Matters Initiative not only through our support but in helping to facilitate any necessary changes that will bring about a healthier and happier Northeast Florida.”

Each community in which CHMI works develops a Blueprint for Action, outlining bold actions to improve health.  Today, CHMI released its Blueprint for Action for Central Arkansas, which establishes bold actions to promote health and wellness in the region.  The Blueprint, created in collaboration with more than 175 members of the Central Arkansas community, builds on existing community efforts and enhances existing community infrastructure to address health and wellness for all generations. 

“We are grateful to our partners for working together to create an actionable road map that will bring about better health for the Central Arkansas community,” said Ginny Ehrlich, CEO of the Clinton Health Matters Initiative.  “We do have challenges to address, but we are optimistic that together with leaders from all sectors of the Central Arkansas community, this vision can become a reality.”

Four Seasons Hotels and Resorts, Clinton Foundation, and Leslois Shaw Foundation join La Colombe Torrefaction to Help Revitalize the Haitian Coffee Sector

In support of Haiti’s redeveloping coffee culture, Four Seasons Hotels and Resorts, the Clinton Foundation, Leslois Shaw Foundation, and La Colombe Torrefaction announce that Four Seasons Hotels and Resorts will begin serving Haitian Coffee in two locations this fall. Four Seasons Hotel New York and Four Seasons Hotel Toronto will serve Haitian coffee, featuring an heirloom typica variety, grown semi-wild in the mountains surrounding Thiotte, directly sourced by La Colombe Torrefaction co-founders Todd Carmichael and Jean Philippe Iberti. 

Expanding upon this partnership, the parties plan to bring quality Haitian coffee to more locations as well as collaborate on future initiatives to introduce Haitian coffee to new markets, thereby creating jobs and improving livelihoods.  To that end, the Clinton Foundation and La Colombe, with support from the Leslois Shaw Foundation, have also launched the Haiti Coffee Academy – a model coffee farm and teaching center in one of Haiti’s primary coffee growing regions, providing skills training, seedlings, tools and resources, helping to improve the quality and quantity of  yields.

“The Haiti Coffee Academy will carry on the tradition of Haitian coffee by teaching a new generation the skills of the trade,” said President Clinton. “This agreement with La Colombe, the Leslois Shaw Foundation, and Four Seasons Hotels and Resorts will not only showcase one of Haiti’s finest exports, but will also provide access to new markets for Haitian coffee farmers.”

Coffee has played a significant role throughout Haiti’s history. An ecologically and economically significant crop, it is not only the main source of income for more than 100,000 farmers, but the coffee ‘ecosystem’ also sustains a large part of the remaining tree cover (currently at less than 1.5 percent of land) of the country. One of the world’s leading coffee exporters only a century ago, Haiti has seen its gradual decline in production accelerate dramatically in recent years. The Academy will work with Haitian coffee farmers to help reverse this trend and bring new energy to Haiti’s coffee sector.

“Quality coffee is an important part of a hotel visit for many of our guests.  By procuring coffee from La Colombe and partnering with the Clinton Foundation and Leslois Shaw Foundation, we hope that Four Seasons can play a part in the revitalization of Haiti’s coffee trade.” said Christopher Hunsberger, Executive Vice President, Global Product and Innovation.

This new partnership builds on a previous initiative by Four Seasons in support of Haiti. In the wake of the devastating 2010 earthquake, Four Seasons employees sprung to action, raising over $300,000 for the cause. The funds were donated to Doctors Without Borders and the Canadian Red Cross to provide medical attention and vital resources to those affected by the disaster.