Monday, November 18, 2013

Wild Turkey 101 Rye

                    WHISKEY LOVERS REJOICE: WILD TURKEY® 101 RYE MAKES
                                     ITS HIGHLY-ANTICIPATED RETURN
 
                                   
Back by Popular Demand, the Spicy, High-Proof Bartender Favorite
Flies Back Into Select Markets this Month
 
LAWRENCEBURG, KY (November 18, 2013) – Ask and you shall receive. That’s the mantra from the Wild Turkey® team, as the brand brings back its highly-coveted Wild Turkey 101 Rye. After an absence from the market for about a year due to unexpected high demand, Wild Turkey 101 Rye is making its way back into the hearts and back bars of the best whiskey accounts in the country beginning this month.

In this day and age, it’s no surprise that Wild Turkey’s loyal fans took to Facebook and Twitter to express their disappointment with 101 Rye’s vanishing act.  Earlier this year, a group of 101 Rye fanatics banded together and demanded the return of their beloved Rye. Bartender Erick Castro led the charge on Facebook by creating the group “Bring Back Wild Turkey 101 Rye.”

"It was definitely a tough blow to the cocktail world when Wild Turkey 101 Rye disappeared. I always found it worked beautifully in cocktails, both stirred & shaken,” said Castro. “Because of this, I am elated to hear that it will be available again for craft bartenders looking for a quality rye that shines in drinks we serve across the bar."

Wild Turkey is eager to bring its bold 101-proof Rye back to the bartending community and ardent Rye drinkers alike. Due to very limited stock, the brand will re-introduce one liter bottles targeting on-premise accounts in 21 markets across the country with the same peppery, bold flavor that cuts through any cocktail.

What one could call a perfect storm of events led to the temporary disappearance of Wild Turkey 101 Rye. Increased demand for Rye Whiskey and growing enthusiasm for classic cocktails played a role in the depletion of 101 Rye’s aged stock. As a whole, the Rye Whiskey category has exploded faster than distillers have been able to keep up - jumping 41 percent in the past 52 weeks (according to Nielsen data). Due to the time and care it takes to craft all Wild Turkey products, distillers Jimmy and Eddie Russell could not simply turn a tap to release more liquid as the unexpected demand grew.

“I have been working in this business for 60 years and if someone told me just five years ago Rye Whiskey was going to be one of the hottest categories in the spirits industry, I would have balked at the notion,” said Jimmy Russell. “To be completely frank, we didn’t realize bartenders had such a passion for it.  Given the bartending community can be directly attributed for the current resurgence in Rye and classic cocktails, we had to listen and take the necessary steps with our available aged stock to bring 101 Rye back.”

The Wild Turkey Distillery will continue to make Wild Turkey 81 Rye, a distinct Rye whiskey launched in March 2012 made from a mingling of four to five year old Rye whiskey that is available nationally. 

Saturday, November 2, 2013

 
A TRUE ITALIAN DIVA SETS SAIL FOR THE CARIBBEAN WITH CAMPARI® AND APEROL®

MSC Divina’s Exclusive New Partnerships Bring the Best of Italy on Board

 
SAN FRANCISCO (October 31, 2013) - Ahead of MSC Divina’s upcoming season in the Caribbean, MSC Cruises is delighted to announce a series of exclusive partnerships with some of the world’s most popular Italian brands, including Campari® and Aperol®.

In addition to the unique Mediterranean way of life already enjoyed by travelers across the MSC fleet, the Divina’s “Made in Italy” partnerships will bring an extra touch of class to an already entirely original and distinctive cruise experience.
MSC Divina will be the first Fantasia class ship to sail from the US and the first MSC cruise ship to offer year-round Caribbean sailings. With her sleek Italian design and sophisticated new partnerships, she will embark on her Caribbean adventures as a true Italian ambassador, bringing the best of Italy to the diverse mix of international and US travelers on board.

Savor a Signature Campari or Aperol Cocktail
For swank, sophistication and super-stylish cocktails, MSC Cruises has partnered with iconic drinks brands Campari and Aperol.

With its signature bitter-sweet flavor and bright red color, Campari is a symbol of intrigue and pleasure.  Aperol is the bright orange Italian aperitivo that is taking Europe and the world by storm.  As the famous Caribbean sunset stains the sky red and orange, travelers in the Divina Bar on deck 5 can sit back and savor a chic Campari or Aperol cocktail to the soothing sound of the waves.  And, with Campari Classics, Campari Sweet Cocktail,s and the famous Aperol Spritz to choose from, there’s a unique bitter-sweet moment for every taste!

The exclusive signature cocktail Campari Dolce Vita, made with one part Campari and three parts orange juice, will be a favorite with cruise goers.  As mixologists say, Campari Dolce Vita is the perfect drink for everyone because of its slight sweetness and explosive taste combination. Once per cruise, there’s a special Campari-themed evening, Dolce Vita, for those who can’t get enough of its original taste!
About Campari

Campari is a contemporary and charismatic classic. The secret recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.
 About Aperol

Aperol was launched in 1919 at the Padua International Fair. Created by the Barbieri brothers, Aperol soon became one of the Italians’ favourite liqueur. It is light on alcohol at only 11 per cent by volume and 15 per cent by volume in France and Germany, but has a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. The original recipe has remained unchanged and a secret to this day. Aperol is a lively drink that evokes the Italian lifestyle, from the aperitif hour to an evening in the piazza (square). Sunny and best enjoyed with friends, the unique Aperol taste is deliciously Italian but with a totally international appeal. Mixed with Prosecco and a splash of soda, Aperol makes the      perfect Aperol Spritz, the irresistible drink that has taken Italy by storm and fast becoming a cult outside of Italy, extending to neighbouring countries and even across the continent.

 About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 4 wineries worldwide and has its own distribution network in 16 countries. The Group employs over  4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com=m

Please enjoy our brands responsibly

 

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