GRUPPO CAMPARI AMERICAN SUBSIDIARY SKYY SPIRITS LAUNCHES WEBSITE AT WWW.SKYYSPIRITS.COM
New Skyy Spirits Online Home is Resource for Trade, Mixologists and Press
SAN FRANCISCO, CA (September 30, 2008) – Skyy Spirits LLC, a wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, announces the launch of its new corporate website at www.skyyspirits.com. The new site is a comprehensive company resource for spirits industry representatives, business partners, mixologists and press, and serves as a one-stop portal to Skyy Spirits’ diverse brand portfolio.
Visitors to the site are greeted by a graphic illustration of a stylish Skyy Spirits bar. By clicking on each bottle on the bar, web surfers will find detailed information on the brands the company represents in the US, as well as a link directly to each brands’ homepage. The site’s other features include:
• Background and history of the company, executive bios
• Latest news and press release archive
• Contact details for sales, advertising, sponsorship, human resources and public relations departments
• Links to information on Skyy Spirits’ parent company Gruppo Campari
“It’s important to us that Skyy Spirits is easily accessible to anyone who wants to find out a little bit more about our company and how we go to market in the United States,” said Skyy Spirits Chairman and CEO Gerry Ruvo. “Our new virtual home puts a raft of corporate and brand information at the fingertips of those interested in forging a relationship with Skyy Spirits or any one of the 20 brands we represent in this market.”
Founded in 1992 and based in San Francisco, the Skyy Spirits, LLC portfolio has grown from a single iconic vodka to a portfolio that includes vodkas, tequilas, rums, aperitifs, liqueurs and an extensive portfolio of whiskies. The website was designed by Lambesis of San Diego, California.
About Lambesis
Lambesis is a global branding agency with an unrivaled record of success in establishing some of the most recognizable brands of the last two decades. In the changing world of consumer communication, Lambesis continues to create iconic brand identities that break down the boundaries of conventional advertising through a deeper emotional and cultural connection with the consumer. Lambesis is based in San Diego, California. www.Lambesis.com
About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Milan: CPR.MI) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Gruppo Campari brands responsibly and in moderation.
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Contact:
Sarah Jones Dave Karraker
Benson Marketing Group Skyy Spirits
707-254-1114 415-315-8000
Jones@bensonmarketing.com Dave.karraker@skyy.com
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