CAMPARI® BROADENS GLOBAL REACH WITH REFRESHED WORLDWIDE DIGITAL MEDIA STRATEGY
MILAN (November 4, 2009) – Campari®, the legendary one-of-a-kind spirit, announced today the launch of their new worldwide digital media strategy. Beginning with a redesigned Web site, Campari will continue their existing consumer awareness platform highlighting bold, unique flavors, distinctive imagery, and Campari’s signature “Red Passion.” In addition, Campari has updated its presence on Facebook and launched an iPhone application to complete the first three elements of its global approach to digital media integration. With a focus on cocktails that span from classic favorites to contemporary creations, this new strategy will be a catalyst to continue the worldwide passion behind the Campari brand. Read more »
Wild Turkey Tradition
Only 14,000 Bottles of Master Distiller Selection Available in U.S
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LAWRENCEBURG, KY (September 30, 2009)—Wild Turkey® Bourbon, The Real Kentucky Straight Bourbon Whiskey, announces the release of Wild Turkey “Tradition,” a limited edition, 14-year-old, 101 proof bourbon. This Master Distiller Selection, only the third in this series of special selections, celebrates the history of the Wild Turkey Distillery and the traditions held dear by the people of Kentucky. Only 30,000 bottles are available worldwide and just 14,000 have been allocated to the U.S. Suggested retail price for a 750ml bottle is $100.
Campari Calendar – March
International Actress Featured in Calendar Shot by Emerging Italian Photographer Simone Nervi
MILAN (October 8, 2009) –Campari® launched today its 2010 Campari Calendar: “Campari Milano.” Set in Milan, Italy the calendar features the seductive actress Olga Kurylenko’s interpretations of the Campari woman in twelve different Milan landscapes, inspired in each shot by new passion and the Campari aperitif, and captured by the lens of emerging Italian photographer Simone Nervi. The twelve images will be featured in a limited edition calendar, with only 9,999 copies being printed to be distributed worldwide.
SAN FRANCISCO (September 25, 2009)—The year 2008 was a monumental one for Skyy Spirits, LLC (http://www.skyyspirits.com/), a wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. And, that fact has now been recognized by IMPACT Newsletter and Market Watch Magazine, the industry’s top sources for data, trends, and analysis. This month, three of the company’s brands, SKYY Infusions®, X-Rated® Fusion Liqueur® and Wild Turkey® American Honey®, were named among IMPACT’s “2008 Hot Prospect Brands.” SKYY Infusions was also named Market Watch’s “2008 Best New Product” for its stellar performance in the market place.
The New Irish Mist and Ancestors
Updated Packaging Marks Marketing Shift Towards New Audience of Cocktail Consumers
TULLAMORE, IRELAND (September 7, 2009) — Irish Mist®, the original Irish whiskey liqueur, unveils a dramatically different new package designed to position the spirit as an accessible mixer and approachable beverage for every social occasion. Moving significantly away from the decanter shaped bottle of the past, the new, taller design takes its inspiration from the Irish whiskey category itself. Starting this month, consumers will find the new packaging in bars and stores alongside the liqueur’s namesake base spirit. A refreshed logo maintains the brand’s Celtic roots while being easier to spot on the back bar and on store shelves. Read more »
