APEROL®
NAMED OFFICIAL GLOBAL SPIRITS PARTNER
OF MANCHESTER UNITED
OF MANCHESTER UNITED
Gruppo
Campari celebrates partnership deal
MANCHESTER
(January 10, 2013) -
Aperol®, the world renowned bright orange, bittersweet Italian aperitif,
is pleased to announce a partnership with Manchester United to become the UK
soccer club’s Official Global Spirits Partner from January 1, 2014 through the
end of the 2016-2017 season.
The deal is another successful step
towards Aperol’s ongoing international expansion, fueled by the light, sparkling
and refreshing signature drink - the Aperol Spritz. This partnership will give
soccer fans around the world a new way to celebrate their passion for Manchester
United.
As a global partner of United, Aperol
branding will be prominent in the team’s home stadium, Old Trafford, on the
digital advertising board during Premier League, FA Cup and Capital One Cup home
games. Aperol will also be implementing a 360-degree activation program in key
global markets including trade events, digital marketing and PR activity, as
well as launching the global Aperol Spritz Facebook page.
Additional advertising will be
featured in “Inside United,” Manchester United’s monthly magazine, along with
advertisements in game day programs, on MUTV and on the club’s official website.
Fans will also able to enjoy an Aperol Spritz in the Old Trafford hospitality
areas.
The Aperol Spritz, a tantalizing mix
of Aperol, Prosecco and a splash of club soda, has taken Italy by storm and is
now a worldwide phenomenon thanks to its unique, bright taste. It is the perfect
drink to celebrate Manchester United’s success, which includes a 135-year
heritage, standing as one of the most recognizable sports brands in the world,
62 trophies and a global fan base of 659 million followers.
“We’re delighted to announce Aperol
as the new way to celebrate the joy and the passion for Manchester United,” said
Bob Kunze-Concewitz, Chief Executive Officer, Gruppo Campari. “With the club
widely recognized as the most supported in the world, this is a partnership that
will deliver brand exposure on a massive scale, helping to provide Aperol, and
its signature drink the Aperol Spritz, with excellent levels of year-round brand
exposure, consumer engagement and promotional opportunities in developed and new
global markets.”
“Manchester United is the most
successful club in England and one of the most successful in the world, winning
with style and panache, bringing millions of fans together in
celebration. Similarly, Aperol is a brand that also embodies success,
celebration and sociability. The natural fit between the two brands makes the
partnership one that will bring continued success to both parties,”
Kunze-Concewitz continued.
Manchester United’s Group Managing
Director, Richard Arnold, said, “We are delighted to welcome Aperol as
Manchester United’s new Global Sprits Partner. Aperol is an ambitious brand, and
we have been impressed by their innovative approach to developing on an
international stage. Manchester United has 659 million followers across the
world and this partnership will be another platform to bring the Club closer to
these fans. Aperol is a fitting partner to help the Club and its supporters
celebrate our achievements. We look forward to hopefully sharing many successes
together in the coming years.”
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For more information please
contact:
About
Aperol:
Aperol was
launched in 1919 at the Padua International Fair. Created by the Barbieri
brothers, Aperol soon became one of the Italians’ favorite liqueurs. It is light
on alcohol at only 11 per cent by volume and 15 per cent by volume in France and
Germany, but has a rich, complex taste deriving from the infusion of a blend of
high-quality herbs and roots. The original recipe has remained unchanged and a
secret to this day. Aperol is a lively drink that evokes the Italian lifestyle,
from the aperitif hour to an evening in the piazza (square). Sunny and best
enjoyed with friends, the unique Aperol taste is deliciously Italian but with a
totally international appeal. Mixed with Prosecco and a splash of soda, Aperol
makes the perfect Aperol Spritz, the irresistible drink that has taken Italy by
storm and fast becoming a cult outside of Italy, extending to neighboring
countries and even across the continent.
In January 2014, Aperol became the
Official Global Spirits Partner of Manchester United. As the popularity of
Aperol spreads outside of Italy, the three-and-a-half year partnership will
provide year-round brand exposure, consumer engagement and promotional
opportunities across established and new global markets.
About Campari
America:
About
Campari America
Campari
America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters
CPRI.MI - Bloomberg CPR IM). At the heart of Campari America are two legends in
the American spirits industry. The first, Skyy Spirits, was founded in San
Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The
second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky,
where they have been making the world’s finest whiskies since the 1800’s. Both
companies were purchased by Davide Campari-Milano and together they form Campari
America, which has built a portfolio unrivaled in its quality, innovation and
style, making it a top choice among distributors, retailers and consumers.
Campari America manages Gruppo Campari’s portfolio in the US with such leading
brands as SKYY® Vodka, SKYY Infusions®, Campari®, Aperol®, Wild Turkey® Straight
Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt
Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray
& Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®,
Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and
Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of
Bulldog® Gin, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland
Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky,
McClelland’s® Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon
Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single
Malt Whisky.
Campari
America is headquartered in San Francisco, California. More information on the
company can be found at www.campariamerica.com, www.facebook.com/campariamerica,
Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America
brands responsibly and in moderation.
About Gruppo
Campari:
Davide Campari-Milano S.p.A., together
with its affiliates (‘Gruppo Campari’), is a major player in the global beverage
sector, trading in over 190 nations around the world with leading positions in
Europe and the Americas. The Group was founded in 1860 and today is the
sixth-largest player worldwide in the premium spirits industry. The Group’s
portfolio, with over 50 brands, span spirits, the core business, wines and soft
drinks. Internationally-renowned brands include Aperol, Appleton, Campari,
Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy,
Campari owns 15 plants and 4 wineries worldwide and has its own distribution
network in 16 countries. The Group employs over 4,000 people. The shares of the
parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR
IM), are listed on the Italian Stock Exchange since 2001. For more information:
www.camparigroup.com
About Manchester
United:
Manchester
United is one of the most popular and successful sports teams in the world,
playing one of the most popular spectator sports on Earth. Through our 135-year
heritage we have won 62 trophies, enabling us to develop the world's leading
sports brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide platform to
generate significant revenue from multiple sources, including sponsorship,
merchandising, product licensing, new media & mobile, broadcasting and match
day.
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