A TRUE ITALIAN DIVA
SETS SAIL FOR THE CARIBBEAN WITH CAMPARI® AND APEROL®
MSC Divina’s Exclusive New
Partnerships Bring the Best of Italy on Board
SAN
FRANCISCO (October 31, 2013) -
Ahead of MSC
Divina’s
upcoming season in the Caribbean, MSC Cruises
is delighted to announce a series of exclusive partnerships with some of
the world’s most popular Italian brands, including Campari® and
Aperol®.
In
addition to the unique Mediterranean way of life already enjoyed by travelers
across the MSC fleet, the Divina’s “Made in Italy” partnerships will bring an
extra touch of class to an already entirely original and distinctive cruise
experience.
MSC
Divina will be the first Fantasia class ship to sail from the US and the first
MSC cruise ship to offer year-round Caribbean sailings. With her sleek Italian
design and sophisticated new partnerships, she will embark on her Caribbean
adventures as a true Italian ambassador, bringing the best of Italy to the
diverse mix of international and US travelers on board.
Savor
a Signature Campari or Aperol Cocktail
For
swank, sophistication and super-stylish cocktails, MSC Cruises has partnered
with iconic drinks brands Campari and Aperol. With its signature bitter-sweet flavor and bright red color, Campari is a symbol of intrigue and pleasure. Aperol is the bright orange Italian aperitivo that is taking Europe and the world by storm. As the famous Caribbean sunset stains the sky red and orange, travelers in the Divina Bar on deck 5 can sit back and savor a chic Campari or Aperol cocktail to the soothing sound of the waves. And, with Campari Classics, Campari Sweet Cocktail,s and the famous Aperol Spritz to choose from, there’s a unique bitter-sweet moment for every taste!
The
exclusive signature cocktail Campari Dolce Vita, made with one part
Campari and three parts orange juice, will be a favorite with cruise goers. As
mixologists say, Campari Dolce Vita is the perfect drink for everyone because of
its slight sweetness and explosive taste combination. Once per cruise, there’s a
special Campari-themed evening, Dolce Vita, for those who can’t get
enough of its original taste!
About
Campari
Campari is a
contemporary and charismatic classic. The secret recipe, which has remained
unchanged, originated in Novara in 1860 and is the base for some of the most
famous cocktails around the world. Campari is an alcoholic spirit obtained from
the infusion of bitter herbs, aromatic plants and fruit in alcohol and water.
With its vibrant red colour, intense aroma and inspiring flavour, Campari has
always been a symbol of intrigue and pleasure, which unfurls itself into a
captivating drinking experience. These are the values that have made the Campari
brand famous throughout the world as an icon of passionate Italian style and
excellence.
Aperol was launched
in 1919 at the Padua International Fair. Created by the Barbieri brothers,
Aperol soon became one of the Italians’ favourite liqueur. It is light on
alcohol at only 11 per cent by volume and 15 per cent by volume in France and
Germany, but has a rich, complex taste deriving from the infusion of a blend of
high-quality herbs and roots. The original recipe has remained unchanged and a
secret to this day. Aperol is a lively drink that evokes the Italian lifestyle,
from the aperitif hour to an evening in the piazza (square). Sunny and best
enjoyed with friends, the unique Aperol taste is deliciously Italian but with a
totally international appeal. Mixed with Prosecco and a splash of soda, Aperol
makes the perfect Aperol Spritz, the irresistible drink that has taken
Italy by storm and fast becoming a cult outside of Italy, extending to
neighbouring countries and even across the continent.
Davide
Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a
major player in the global beverage sector, trading in over 190 nations around
the world with leading positions in Europe and the Americas. The Group was
founded in 1860 and today is the sixth-largest player worldwide in the premium
spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the
core business, wines and soft drinks. Internationally-renowned brands include
Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in
Sesto San Giovanni, Italy, Campari owns 16 plants and 4 wineries worldwide and
has its own distribution network in 16 countries. The Group employs over 4,000
people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters
CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since
2001. For more information: http://www.camparigroup.com=m
Please
enjoy our brands responsibly
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