American Beverage Association & Alliance for a Healthier Generation Unveil School Beverage Guidelines Progress Report: 2007-2008

For Immediate Release





September 9, 2008





American Beverage Association & Alliance for a Healthier Generation Unveil School Beverage Guidelines Progress Report: 2007-2008



Report shows beverage calories cut in schools


WHO: Former President Bill Clinton, Founder, William J. Clinton Foundation; Timothy J. Gardner, M.D., FAHA, President, American Heart Association, Medical Director, The Center for Heart & Vascular Health at Christiana Care (DE); Susan K. Neely, CAE, President & CEO, American Beverage Association

WHAT: The School Beverage Guidelines Progress Report: 2007-2008 was commissioned by the American Beverage Association (ABA) to provide an annual assessment of the impact of the School Beverage Guidelines. The Alliance for a Healthier Generation worked with representatives of The Coca-Cola Company, Dr Pepper Snapple Group, and PepsiCo, Inc. and the American Beverage Association to establish guidelines to limit portion sizes and reduce the number of calories available to children during the school day. This annual report tracks the companies' progress during the 2007-08 school year - the second year of a three-year implementation - and was prepared by an independent policy research firm, Keybridge Research LLC, under the direction of Dr. Robert Wescott.





WHEN: September 10, 20082:30 PMPress Set-time: 1:30 PM Final Access: 2:00 PM





WHERE: Clinton Foundation55 West 125th StreetNew York, NY Please RSVP to press@clintonfoundation.org mailto:press@clintonfoundation.org Please present photo ID upon arrival





CONTACT: For more information, please contact:Alliance for a Healthier Generation American Heart Association



Trish Garrison Meredith Isola

857.294 8187 301.535.7241



trish.garrison@healthiergeneration.org mailto:trish.garrison@healthiergeneration.org



meredith.isola@heart.org mailto:maggie.francis@heart.org







About the Alliance for a Healthier Generation:



The Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the William J. Clinton Foundation, is working to reduce the nationwide prevalence of childhood obesity by 2015, and to empower kids in the United States to make healthy lifestyle choices. The Alliance is having a positive impact on the places that make a difference to a child's health: homes; schools; restaurants; doctor's offices; and the community. For more information about the Alliance for a Healthier Generation visit http://www.healthiergeneration.org/.