Wednesday, January 15, 2014

President Clinton Hosts Third Annual Health Matters Conference

Clinton Health Matters Initiative announces strategic investments in health and wellness totaling more than $100 million and impacting more than 50 million people across the United States

Today, the Clinton Foundation hosted the third annual Health Matters: Activating Wellness in Every Generation Conference. This conference brought together nearly 500 leaders from health care, technology, media, sports, education, business, and public policy to surface solutions and strategies on how to transform health in the United States. This year, the conference announced more than $100 million in new investments to make health and wellness accessible to all people in the United States with 30 strategic partners. More than 50 million people across the country will be impacted by these commitments to action.

 “One in six American lives will be touched by the investments we are making in health and wellness,” said President Clinton. “These 50 million people include kids with better access to healthier food options; college students informed about the dangers of prescription drug abuse and warning signs of suicide; and adults better equipped to manage their health and change their lifestyles to prevent disease.”

The conference, sponsored by Tenet Healthcare Corporation, included panels on issues such as health transformation, closing the gap in health inequities and disparities, and promoting healthy lifestyles. Participants included President Clinton, Chelsea Clinton, former U.S. Representative Patrick Kennedy, Jenna Wolfe, Sue Siegel, and Reverend Rick Warren.

Commitments to action established with the Foundation’s Clinton Health Matters Initiative (CHMI) strategic partners will be discussed throughout the day. Key news from CHMI strategic partners at this year’s conference included:
  • A new partnership with the Jed Foundation to make college campuses safer and support the mental and emotional health needs of students. This partnership is being supported by media partners such as Facebook, which is helping students identify the warning signs of suicide and provide tips for how to help a friend in need, and MTV, which is raising awareness of the dangers of prescription drug abuse.
     
  • A new partnership with the Aspen Institute Sport & Society Program to work with national governing bodies of sport, academia, and others to ensure that all children have access to physical activity and sports. This was discussed at the conference’s opening ESPN Town Hall, which included President Clinton and Kobe Bryant discussing key strategies to improve access to sports and physical activity; and commitments from Nike and the United States Olympic Committee to understand how to bring these positive experiences to all children.
     
  • A commitment from the Alliance for a Healthier Generation to expand its work to increase access to healthier foods and physical activity outside, as well as inside school environments.
     
  • An announcement of awards totaling $5 million by the Knight Foundation to winners of their challenge to use digital platforms to take health data and knowledge and bring it to individuals and communities in ways that they can use to improve their own health.
     
  • A partnership with the Palisades Media Ventures and the James Beard Foundation to launch the 800 Calorie Challenge, a national cooking competition that focuses on healthy eating and nutrition.
     
  • A joint commitment from the Saddleback ChurchP.E.A.C.E. Center, and the Daniel Plan to improve health and wellness in the Southern California region by increasing access to medical care, health good, and support groups for healthy living; the lessons from this commitment will be spread nationwide to every church in America.
For more information on the commitments to action made by the CHMI strategic partners and the 2014 Health Matters Conference, please visit: www.clintonfoundation.org.

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The Bill, Hillary & Chelsea Clinton Foundation convenes businesses, governments, NGOs, and individuals to improve global health and wellness, increase opportunity for women and girls, reduce childhood obesity, create economic opportunity and growth, and help communities address the effects of climate change.  Because of our work, 20,000 American schools are providing kids with healthy food choices in an effort to eradicate childhood obesity; 21,000 African farmers have improved their crops to feed 30,000 people; 248 million tons of greenhouse gas emissions are being reduced in cities worldwide; more than 5,000 people have been trained in marketable job skills in Colombia; more than 6.8 million people have benefited from lifesaving HIV/AIDS medications; $100 million in strategic investments have been made, impacting the health of 25 million people in the U.S.; and members of the Clinton Global Initiative have made nearly 2,500 Commitments to Action to improve more than 430 million lives around the world.

The Clinton Health Matters Initiative (CHMI) works to improve the health and wellbeing of people throughout the United States across all generations.  CHMI builds strategic partnerships to implement evidence-based systems, environmental and investment strategies, with the goals of ultimately reducing the prevalence of preventable diseases, reducing health care costs associated with preventable diseases, and reducing health disparity and inequity gaps. CHMI builds scalable solutions to address the drivers of health and wellness, serves as a catalyst for community health transformation by convening local partners and commitment-makers, and leverages the digital platform to innovate and disseminate best practices.

Monday, January 13, 2014

 
APEROL® NAMED OFFICIAL GLOBAL SPIRITS PARTNER
OF MANCHESTER UNITED

Gruppo Campari celebrates partnership deal

MANCHESTER (January 10, 2013) - Aperol®, the world renowned bright orange, bittersweet Italian aperitif, is pleased to announce a partnership with Manchester United to become the UK soccer club’s Official Global Spirits Partner from January 1, 2014 through the end of the 2016-2017 season.

The deal is another successful step towards Aperol’s ongoing international expansion, fueled by the light, sparkling and refreshing signature drink - the Aperol Spritz. This partnership will give soccer fans around the world a new way to celebrate their passion for Manchester United. 

As a global partner of United, Aperol branding will be prominent in the team’s home stadium, Old Trafford, on the digital advertising board during Premier League, FA Cup and Capital One Cup home games. Aperol will also be implementing a 360-degree activation program in key global markets including trade events, digital marketing and PR activity, as well as launching the global Aperol Spritz Facebook page.

Additional advertising will be featured in “Inside United,” Manchester United’s monthly magazine, along with advertisements in game day programs, on MUTV and on the club’s official website. Fans will also able to enjoy an Aperol Spritz in the Old Trafford hospitality areas.

The Aperol Spritz, a tantalizing mix of Aperol, Prosecco and a splash of club soda, has taken Italy by storm and is now a worldwide phenomenon thanks to its unique, bright taste. It is the perfect drink to celebrate Manchester United’s success, which includes a 135-year heritage, standing as one of the most recognizable sports brands in the world, 62 trophies and a global fan base of 659 million followers.

 “We’re delighted to announce Aperol as the new way to celebrate the joy and the passion for Manchester United,” said Bob Kunze-Concewitz, Chief Executive Officer, Gruppo Campari. “With the club widely recognized as the most supported in the world, this is a partnership that will deliver brand exposure on a massive scale, helping to provide Aperol, and its signature drink the Aperol Spritz, with excellent levels of year-round brand exposure, consumer engagement and promotional opportunities in developed and new global markets.”

“Manchester United is the most successful club in England and one of the most successful in the world, winning with style and panache, bringing millions of fans together in celebration. Similarly, Aperol is a brand that also embodies success, celebration and sociability. The natural fit between the two brands makes the partnership one that will bring continued success to both parties,” Kunze-Concewitz continued.

Manchester United’s Group Managing Director, Richard Arnold, said, “We are delighted to welcome Aperol as Manchester United’s new Global Sprits Partner. Aperol is an ambitious brand, and we have been impressed by their innovative approach to developing on an international stage. Manchester United has 659 million followers across the world and this partnership will be another platform to bring the Club closer to these fans. Aperol is a fitting partner to help the Club and its supporters celebrate our achievements. We look forward to hopefully sharing many successes together in the coming years.”

For more information, visit the Aperol Spritz Facebook page: www.facebook.com/AperolSpritz

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For more information please contact:

Amy Yakuboff
Benson Marketing Group
212-822-3404 ext. 206
Yakuboff@bensonmarketing.com

About Aperol:

Aperol was launched in 1919 at the Padua International Fair. Created by the Barbieri brothers, Aperol soon became one of the Italians’ favorite liqueurs. It is light on alcohol at only 11 per cent by volume and 15 per cent by volume in France and Germany, but has a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. The original recipe has remained unchanged and a secret to this day.  Aperol is a lively drink that evokes the Italian lifestyle, from the aperitif hour to an evening in the piazza (square). Sunny and best enjoyed with friends, the unique Aperol taste is deliciously Italian but with a totally international appeal. Mixed with Prosecco and a splash of soda, Aperol makes the perfect Aperol Spritz, the irresistible drink that has taken Italy by storm and fast becoming a cult outside of Italy, extending to neighboring countries and even across the continent.

In January 2014, Aperol became the Official Global Spirits Partner of Manchester United. As the popularity of Aperol spreads outside of Italy, the three-and-a-half year partnership will provide year-round brand exposure, consumer engagement and promotional opportunities across established and new global markets.

About Campari America:

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM).  At the heart of Campari America are two legends in the American spirits industry.  The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka.  The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s.  Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®.  Campari America is also the exclusive US distributor of Bulldog® Gin, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California.  More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com.  Please enjoy Campari America brands responsibly and in moderation.

About Gruppo Campari:

Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, span spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 15 plants and 4 wineries worldwide and has its own distribution network in 16 countries. The Group employs over 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com

About Manchester United:

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 135-year heritage we have won 62 trophies, enabling us to develop the world's leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.