Monday, February 25, 2008

Fashion Week, Feb. 1-8, 2008 News

Fashion Week is coming up February 1-8, 2008 in New York, and it undoubtedly will be filled with the sounds and sights of the fashion world's elite. The Wines of Rioja, Imperia Vodka and Chambord are just a few of the generous sponsors at this star-studded upcoming event, where Fall 2008 Collections will be showcased.


FOR IMMEDIATE RELEASE

First Time in the Tents....Designers to Watch at Mercedes-Benz Fashion Week in New York International Exposure Puts New Collections on the Fashion Radar

New York, NY (January 22, 2008) - A new crop of design talent will showcase its collections alongside American heavyweights like Michael Kors, Vera Wang and Diane Von Furstenberg among others at Mercedes-Benz Fashion Week in New York February 1st through 8th. The collections debuting inside the Tents include 3.1 Phillip Lim, Hervé Léger by Max Azria, Iódice, Araks, Mara Hoffman, Rubin Singer and Malan Breton. Additionally, Angel Sanchez, Verrier and R. Scott French return to the runways of Bryant Park. The Fall 2008 Collections will be presented to the press, buyers, fashion insiders and celebrities who descend upon the city for the eight-day long event celebrating the best in fashion.

The international coverage of Mercedes-Benz Fashion Week shines the spotlight on New York City and the many talented designers presenting on the runways in Bryant Park. Over 100,000 guests are expected to attend, including some 3,000 members of the press and fashion industry from around the world. The journalists, photographers, broadcasters and bloggers convening in the iconic tents, designed this season as a Greco Roman "Temple of Fashion," will bring the Fall 2008 Collections to fashion-lovers worldwide. The Mercedes-Benz Fashion Week schedule begins with Nautica and is followed by The Heart Truth's Red Dress Collection 2008, Perry Ellis, Yigal Azrouël, Duckie Brown, Rubin Singer, BCBGMAXAZRIA, Yeohlee, Nicole Miller, Erin Fetherston, Project Runway Designer, Venexiana, Lacoste, Academy of Art University, Abaeté, Araks, Mara Hoffman, Alexandre Herchcovitch, Juan Carlos Obando, Z Zegna, Verrier, Sass & Bide, Rock & Republic, Akiko Ogawa., Lela Rose, Hervé Léger by Max Azria, DKNY, Twinkle by Wenlan, Tracy Reese, Diane Von Furstenberg, Y-3, Angel Sanchez, Tuleh, Miss Sixty, Terexov, Peter Som, Carolina Herrera, R. Scott French, Jill Stuart, Betsey Johnson, Luca Luca, Pamella Roland, MAX AZRIA, Ports 1961, Iódice, Tibi, Badgley Mischka, Monique Lhuillier, Cynthia Steffe, Dennis Basso, Diesel, Joanna Mastroianni, Vivienne Tam, Malan Breton, Nanette Lepore, Michael Kors, Milly by Michelle Smith, Carlos Miele, Anna Sui, Richard Chai, 3.1 Phillip Lim, Temperley London, Tony Cohen, Vera Wang, Naeem Khan, Rebecca Taylor, Bill Blass, Reem Acra, Calvin Klein, Chris Han, Tommy Hilfiger, Custo Barcelona, Zac Posen, Jayson Brunsdon, Project Runway, Ralph Lauren, Tadashi Shoji, Carmen Marc Valvo, Willow, Donna Karan Collection, Anne Bowen, Zang Toi and Sean John. Title sponsor Mercedes-Benz is joined by DHL, American Express, M_A_C Cosmetics, LYCRA®, Judith Ripka, YKK, W Hotels Worldwide, The Heart Truth Campaign, Evian ® Natural Spring Water, Peroni, The Wines of Rioja, Imperia Vodka, Chambord, and BAWLS Guarana as well as the following media partners The New York Times, Women's Wear Daily, Full Frontal Fashion, ULTRA HD, WGSN, IQONS and Getty Images. Each of these sponsors and partners will be providing hospitality, services and amenities to make the hectic week of shows as effortless and pleasurable as possible for all attendees. Further details and announcements on this event will follow. Mercedes-Benz Fashion Week Fall 2008 Collections will be held February 1 to 8, 2008.

For more information, and for press and industry registration, please visit us online at http://www.mbfashionweek.com/newyork/.

For press information including complimentary hi-resolution runway and celebrity photography please register and visit the Mercedes-Benz Fashion Week Newsgroup at http://www.newsgroup.mbusa.com/. Contact:Alison LevyIMG Fashion646-871-2492

mailto:Fashion646-871-2492Alison.Levy@imgworld.com